Strategy and audits for brands deciding whether — and how — to work with creators.
Most brands don’t need a national creator agency. They need someone who can tell them, honestly, whether creator partnerships make sense for their business right now — and if so, how to do it without wasting a budget on the wrong format, the wrong creator, or the wrong platform.
That’s the gap this fills. Grounded in 20+ years of production experience, not agency theory.
Who this is for
- Regional and mid-size brands evaluating creator partnerships for the first time
- Marketing teams who’ve tried influencer campaigns without a clear framework and didn’t see results
- Businesses trying to figure out where their ad budget should actually go as attention keeps shifting away from traditional channels
What’s included
Strategy audit. A clear-eyed look at your current marketing mix and where creator-driven content could — or shouldn’t — fit.
The Creative Producer Stack, applied to your business. A framework built around six practical areas: Format Architecture, Technical Agility, Subculture Literacy, Platform Distribution, Audience Psychology, and Business & Data Analytics. Each engagement maps your specific situation against these six areas to find where the real opportunity is.
A plan, not just a report. Concrete next steps your team can act on, not a slide deck that sits in a drive folder.
How it works
- Discovery call — a conversation about your business, your audience, and what’s not working
- Audit and strategy session — a working session mapping your situation against the six-part framework
- Delivered plan — a written strategy document with clear next steps and priorities
Not sure if this is the right fit yet? That’s what the discovery call is for.