Brant CollinsCollins
Helping brands and businesses understand where media is going, and what to do about it. Host of the Creative Producer Podcast.
Media and marketing are changing
Every business marketing budget was built for a media landscape that's already gone. Ad dollars used to flow to publishers and traditional channels almost automatically — that's over. Creators are on track to earn over $21 billion from U.S. brands this year, nearly double what they earned just a few years ago. This isn't a trend piece anymore. It's where the money already is — and most businesses still don't have a clear framework for what to do about it.
Latest Episodes
- EP 2 test 2
- EP 1 Test
Brant Collins
Director of University Television, U of A Little Rock
Brant Collins is a 20-year media veteran who's done it all — agency owner, marketer, editor, lighting and motion graphics, live studio production. That full-pipeline range is what defines a Creative Producer: someone who takes an idea from planning to execution. Now Director of University Television, he teaches the craft and hosts the Creative Producer Podcast, helping creators and the brands who work with them understand what's actually changing in media — and what to do about it.
Be Part of the Show
Be a Guest
Built a scalable format, pivoted from legacy media, or run a digital studio? Pitch your story.
Follow Along
Format teardowns, retention-data insights, and episode drops on your favorite platforms.
Support the Show
Keep the R&D lab independent. Your support funds research, guests, and new format breakdowns.
Support the Show