Where media is going, and what your business should do about it.
Every business budget was built for a media landscape that’s already gone. Ad dollars used to flow to publishers and traditional channels almost automatically — that’s over. Creators are on track to earn over $21 billion from U.S. brands this year, nearly double what they earned just a few years ago. This isn’t a trend piece anymore. It’s where the money already is.
I help companies, chambers, and teams understand this shift in plain terms — not the national headlines about billion-dollar creator conglomerates, but what it actually means for a business trying to compete for attention right now.
A track record of translating platform shifts
When Twitter first launched, most companies didn’t understand what it was or why it mattered — they just knew it did. I spent time in rooms with companies like Alltel and regional chambers of commerce doing the translation work: here’s what this platform actually is, here’s what it means for you, here’s what to do about it. The platform’s changed. The job hasn’t.
What audiences walk away with
- A clear picture of where creator-driven media is headed, backed by current data and real case studies
- A framework for evaluating whether and how their business should engage with creators
- Practical next steps, not just a trend report
Topics available
- The New Media Moguls, and What It Means for You — how creator-led media conglomerates are reshaping ad budgets, and why the lesson isn’t about scale
- You Don’t Need to Be MrBeast — building a sustainable, creator-informed marketing strategy without chasing outlier outcomes
- The Creative Producer Stack — a practical framework for evaluating content and creator partnerships, built from 20+ years of production experience
Custom talks built around your industry or audience are available on request.
Ready to bring this conversation to your team, company, or chamber?